Chennai Vizha 2024 became a trending event in Tamil Nadu with its colorful celebrations, traditional performances, and modern attractions. A large number of social media influencers visited the event and shared updates, photos, and videos with their followers. These influencers helped in spreading the charm of Chennai Vizha to a global audience.
Importance of Influencer Coverage
Influencers helped reach wider audiences beyond Chennai.
Social media coverage created buzz and excitement about the event.
Local culture, food, and crafts received national and international attention.
Influencers encouraged people to attend the event in person.
Top Platforms Used by Influencers Platform Purpose Audience Type Instagram Sharing photos, reels, and stories Youth and trend followers YouTube Vlogs and event highlights Family and long-form viewers Facebook Posts and live videos General public Twitter Quick updates and quotes News readers and bloggers Blogs Detailed reviews and experiences Culture and travel readers
List of Top Influencers at Chennai Vizha 2024 Sowmya Ranganathan (@sowmyaranganathan)
Chennai-based travel and lifestyle influencer.
Shared traditional dance performances and food stalls.
Focused on heritage sites and temple-themed displays.
Gained high engagement on Instagram and YouTube.
Vignesh Ravi (@vigneshcaptures)
Photographer and content creator.
Focused on street photography during the event.
Highlighted rural art forms and folk dances.
Used high-quality reels to attract global viewers.
Meera Narayanan (YouTube: Meera Vlogs TN)
YouTube vlogger known for Tamil Nadu-based content.
Uploaded daily event vlogs with personal experiences.
Covered puppet shows, cultural talks, and food tasting.
Received appreciation for using Tamil and English together.
Ajith Kumar (@ajithexplores)
Adventure and culture explorer.
Covered modern stalls, fusion music, and gaming zones.
Focused on the youth angle of Chennai Vizha.
Live-streamed events on Facebook and Instagram.
Divya Lakshmi (Blog: SouthIndianPalette.com)
Food and tradition blogger.
Wrote detailed blogs on the local dishes served at the event.
Interviewed food stall owners and local artisans.
Shared recipes and the historical significance of food items.
Content Covered by Influencers Category Content Examples Food Traditional Tamil meals, snacks, sweets Art & Handicrafts Clay works, palm leaf products, Tanjore paintings Dance & Music Bharatanatyam, Karagattam, fusion bands Workshops Clay works, palm leaf products, and Tanjore paintings Heritage Stalls Temple replicas, folk village setups Games & Fun Zones Rides, VR experiences, selfie booths
Influencer Impact on Public Engagement
Increased footfall during weekends after social media promotions.
Attracted tourists from other states after YouTube vlogs went viral.
Young audience engaged more with reels and stories on Instagram.
Many visitors planned their visits after reading influencer blogs.
The event received more media coverage due to online buzz.
Reels and Videos That Went Viral Influencer Name Platform Content Type Views Gained Sowmya Ranganathan Instagram Bharatanatyam reel 2.3 million Meera Vlogs TN YouTube Full-day event vlog 1.7 million Vignesh Captures Instagram Folk dance & crafts reel 1.5 million Ajith Explores Facebook Fusion concert live 800K SouthIndianPalette Blog Food review article 50K readers
Behind-the-Scenes Stories
Influencers shared their preparations before attending Chennai Vizha.
Local artists and vendors gave interviews to vloggers.
Backstage moments from dance practices were shown in stories.
Visitors appeared in random street interviews done by content creators.
Collaboration with Organizers
Event organizers invited selected influencers as special guests.
Exclusive passes were provided to vloggers for backstage access.
Influencers were allowed early entry to capture morning rituals.
Some influencers hosted mini contests to promote the event further.
Audience Response to Influencer Content
Positive comments praised the beauty and cultural richness.
Followers from abroad expressed interest in Tamil traditions.
Local followers appreciated the coverage in the native Tamil language.
Families shared content across WhatsApp and Facebook groups.
Comparison of Influencer Reach Influencer Platform Followers/Subscribers Niche Focus Sowmya Ranganathan Instagram 500K Dance & heritage Vignesh Ravi Instagram 350K Photography Meera Vlogs TN YouTube 600K Vlogging & tradition Ajith Explores Facebook 200K Youth & modern vibes SouthIndianPalette Blog & Twitter 100K readers Food & local culture
Final Thoughts
Influencers act as cultural ambassadors during such festivals.
Their creativity brings out the essence of traditional events.
Chennai Vizha 2024 received more attention because of social media efforts.
Future editions can benefit even more by involving diverse influencers from various states and countries.
